Key information
Overview
The 2026 Rox Rox Adamas stands out as a premium SUV blending luxury, performance, and innovative technology. It offers a commanding presence on the road with a sleek design, cutting-edge safety features, and versatile seating options, making it ideal for families and executives seeking sophistication and reliability.
The good
- Luxurious interior with advanced infotainment
- Strong performance with V8 engine option
- High safety ratings with latest driver-assist features
- Spacious cabin with flexible seating
- Modern design with aerodynamic efficiency
The bad
- Premium price point for the segment
- Limited electric range for an SUV of this size
- Higher maintenance costs due to advanced features
- Fuel economy could be better for daily use
- Limited dealer network in some Gulf regions
Trim prices
| Adamas Standard | AED 250,000 – 280,000 |
|---|---|
| Adamas Premium | AED 280,000 – 320,000 |
Specifications
V6 Turbo
| Layout | V |
|---|---|
| Engine size (L) | 3.5 |
| Type | Twin-Turbo V6 |
| Drivetrain | All-Wheel Drive |
| Transmission | 8-speed automatic |
| Horsepower | 370 |
| Torque (Nm) | 520 |
| Economy (L/100km) | 10.2 |
| 0–100 km/h (s) | 6.2 |
| Top speed (km/h) | 230 |
V8 Performance
| Layout | V |
|---|---|
| Engine size (L) | 4 |
| Type | Twin-Turbo V8 |
| Drivetrain | All-Wheel Drive |
| Transmission | 8-speed automatic |
| Horsepower | 510 |
| Torque (Nm) | 680 |
| Economy (L/100km) | 12 |
| 0–100 km/h (s) | 5.5 |
| Top speed (km/h) | 250 |
Dimensions
| Length (mm) | 4,980 |
|---|---|
| Width (mm) | 1,980 |
| Height (mm) | 1,720 |
| Wheelbase (mm) | 2,950 |
| Boot (L) | 650 |
Dimensions are approximate for the top trim
Design & comfort
The Adamas features a refined exterior with aerodynamic lines and LED lighting. Inside, it boasts premium leather seats, a panoramic sunroof, and a state-of-the-art climate control system, ensuring comfort in all Gulf climates.
Reliability & resale
Built with high-quality materials and advanced engineering, the Rox Adamas promises excellent reliability and strong resale value, especially in the Gulf markets where luxury SUVs are highly sought after.
Feature highlights
- Advanced driver-assist systems including adaptive cruise control
- Premium Bang & Olufsen sound system
- Wireless charging and multiple USB-C ports
- Digital instrument cluster with customizable displays
- 360-degree camera system
- Electric tailgate with hands-free operation
- Heated and ventilated seats
- Adaptive suspension for comfort and handling
Frequently asked questions about the 2026 Rox Rox Adamas
What is the fuel efficiency of the Rox Adamas?
The Rox Adamas offers a fuel economy of approximately 9.8 to 10.2 liters per 100 km, depending on the engine variant and driving conditions.
Does the Rox Adamas come with hybrid or electric options?
Currently, the Rox Adamas is available with traditional petrol engines only. Hybrid or electric variants are expected in future updates.
What safety features are included in the Rox Adamas?
It includes advanced safety features such as adaptive cruise control, lane-keeping assist, blind-spot monitoring, 360-degree cameras, and automatic emergency braking.
What is the warranty coverage for the Rox Adamas in the Gulf?
The vehicle comes with a 5-year comprehensive warranty that covers parts, labor, and roadside assistance across the Gulf Cooperation Council countries.
How does the Rox Adamas compare to its rivals?
It offers superior interior luxury, modern technology, and competitive pricing, making it a strong contender against models like the Toyota Land Cruiser and Jeep Grand Cherokee.
What are the available trims and their prices?
The main trims are Standard and Premium, priced between AED 250,000 and AED 320,000, depending on features and engine options.
Rivals
More SUV
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