Key information
Overview
The 2026 Rox Rox 01 is a pioneering SUV designed for Gulf markets, blending innovative hybrid technology with contemporary styling. It offers a spacious interior, cutting-edge safety features, and a competitive price point, making it an attractive choice for modern families seeking efficiency and comfort.
The good
- Advanced hybrid powertrain with impressive efficiency
- Modern aerodynamic design with premium interior
- High safety ratings with latest driver-assist features
- Competitive pricing in the Gulf market
- Versatile seating configurations for family and cargo
The bad
- Limited brand recognition compared to established rivals
- Sparse dealership network in some Gulf regions
- Infotainment system still evolving, occasional lag
- Resale value uncertain due to new market entrant
- Limited off-road capabilities for rugged terrains
Trim prices
| Standard | AED 125,000 – 135,000 |
|---|---|
| Premium | AED 145,000 – 155,000 |
Specifications
Hybrid Standard
| Layout | Inline-4 + Electric Motor |
|---|---|
| Engine size (L) | 2 |
| Type | Turbocharged Hybrid |
| Drivetrain | All-Wheel Drive |
| Transmission | CVT |
| Horsepower | 245 |
| Torque (Nm) | 370 |
| Economy (L/100km) | 8.7 |
| 0–100 km/h (s) | 7.8 |
| Top speed (km/h) | 200 |
Dimensions
| Length (mm) | 4,780 |
|---|---|
| Width (mm) | 1,920 |
| Height (mm) | 1,720 |
| Wheelbase (mm) | 2,850 |
| Boot (L) | 620 |
Dimensions are approximate for the standard trim
Design & comfort
The Rox 01 features a sleek, aerodynamic exterior complemented by a luxurious interior with premium materials, ergonomic seating, and advanced climate control for optimal comfort during long drives.
Reliability & resale
Built with high-quality components and modern engineering, the Rox 01 aims for high reliability. Resale value is expected to improve as the brand gains recognition and after-sales support expands.
Feature highlights
- Hybrid powertrain with EV mode
- Advanced driver-assist systems including adaptive cruise control
- Digital instrument cluster and large touchscreen infotainment
- Premium leather upholstery with ambient lighting
- Panoramic sunroof
- Wireless charging and multiple USB ports
Frequently asked questions about the 2026 Rox Rox 01
What is the fuel efficiency of the Rox 01?
The Rox 01 offers a hybrid fuel economy of approximately 8.7 liters per 100 km, making it highly efficient for daily commuting and long trips.
Does the Rox 01 come with an all-wheel-drive option?
Yes, the Rox 01 is available with an all-wheel-drive system, enhancing stability and traction on various terrains.
What safety features are included in the Rox 01?
It includes adaptive cruise control, lane-keeping assist, blind-spot monitoring, automatic emergency braking, and a 360-degree camera system.
What is the warranty coverage for the Rox 01 in GCC countries?
The vehicle comes with a 5-year comprehensive warranty that covers parts, labor, and roadside assistance across GCC markets.
Is the Rox 01 suitable for off-road adventures?
While it has some off-road capabilities, the Rox 01 is primarily designed for urban and highway use, with limited rugged terrain features.
When will the Rox 01 be available for purchase?
The Rox 01 is estimated to be available in Gulf showrooms starting early 2026, with pre-orders opening shortly before launch.
Rivals
More SUV
SUV