Voyah Debuts in the UAE: Ushering in a New Chapter of Premium Electric Mobility
Voyah, the luxury electric vehicle brand owned by China’s Dongfeng Motor Corporation, has officially launched in the United Arab Emirates, marking a key step in its global growth journey. The brand introduced its flagship model, the Voyah Free, during a launch event in Abu Dhabi, establishing itself as a strong competitor in the high-end electric vehicle market.
Performance Plus, operating under the Abu Dhabi Motors umbrella, serves as the exclusive distributor for Voyah in the UAE.
Voyah Free: Where Power Meets Sophistication
The Voyah Free is a mid-size luxury SUV that blends advanced innovation with refined European styling. Developed in collaboration with the prestigious Italian design house Italdesign Giugiaro, the SUV features an aerodynamic exterior and a tech-rich interior. Inside, drivers benefit from three seamlessly integrated 12.3-inch displays for a fully digital cockpit experience. The vehicle also includes upscale finishes, a panoramic glass roof, and state-of-the-art driver-assistance technologies to deliver superior comfort and enhanced safety.
Outstanding Performance and Extended Driving Range
The Voyah Free is powered by an Extended Range Electric Vehicle (EREV) system, utilizing a 1.5-liter turbocharged engine that functions exclusively as a generator to recharge its 39.2 kWh battery. This battery powers two electric motors that together produce 483 horsepower and 720 Nm of torque, enabling the SUV to sprint from 0 to 100 km/h in just 4.5 seconds. On electric power alone, it offers a range of 210 km, while the total driving range reaches an impressive 1,221 km—making it well-suited for both everyday urban use and extended road trips.
Targeted Growth Across the Middle East
Voyah’s launch in the UAE is part of Dongfeng Motor Corporation’s wider global growth initiative, branded “Let’s VOYAH.” This strategy focuses on building a strong foothold in vital international markets, including Europe, Asia, and the Middle East. With the UAE’s increasing appetite for high-end, eco-conscious vehicles, Voyah is strategically positioned to meet the needs of consumers looking for advanced and luxurious electric mobility options.
Attractive Pricing and Local Availability
The Voyah Free enters the UAE market with a competitive starting price of AED 150,000, making it a compelling choice for those seeking a premium electric vehicle at a more accessible cost. The SUV is now available through official dealerships, with test drives and pre-orders open for customers interested in experiencing the brand firsthand.
Future Outlook
“With its entry into the UAE market, Voyah is set to reshape the regional luxury electric vehicle segment. The brand’s focus on cutting-edge innovation, high performance, and environmental responsibility aligns closely with the UAE’s sustainability goals. As part of its long-term vision, Voyah plans to roll out additional models and advanced technologies tailored to the unique preferences of consumers in the Middle East”.
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